Retail lighting design is often overlooked by retailers because they think it doesn’t do anything else other than illuminating the place. They underestimate the value of lighting design in enriching customer experience which is the key to brand loyalty.
The 28th edition of Guangzhou International Lighting Exhibition (GILE) had been returned to the China Import and Export Fair Complex from 9 – 12 June 2023.
Lighting Solutions-Whether you’re an artistic person or not, our eyes are sensitive to light quality and color. A red shirt lit directly with noontime sunlight will render much different than if lit under a fluorescent bathroom light. You will ask, why does this color look so different under different lights (Different as in: unsaturated, color shifted, dull, untrue, etc)?